Preparing your team for a winning pitch
How to plan, write, prepare for and deliver a winning pitch presentation. Practical tools that will help participants improve the way their teams deliver pitches.
The pitch presentation is the lens through which an entire bid is evaluated. Yet all too often, the final pitch doesn't get the attention it deserves. Lack of preparation, leaving things to the last minute, or the absence of presentation expertise can undermine the entire bid process.
This session will give proposal professionals: a timetable for preparing for a pitch presentation; a process for agreeing a persuasive value proposition; a clear structure for writing an effective presentation - and an alternative approach when responding to set questions; a quick guide to easily creating compelling presentation graphics; a way to select presenters and the wider pitch team; a scorecard to help presenters model and perfect winning presentation skills; a model for Q&A that helps support the selling process.
About Richard Goring (BrightCarbon)
Richard Goring is co-founder of BrightCarbon, the specialist sales presentation agency. He is one of the country's leading authorities on sales presentations, and has recently pioneered the use of iPad for visual sales conversations. He has helped to write and create thousands of sales presentations, and coached hundreds of bid teams to success in fields as diverse as construction, medical diagnostics, insurance, financial services, IT and FM. He has helped his clients to win billions of pounds worth of new business. Richard is passionate about improving the way companies present - and believes that anyone can run a successful pitch if they put their mind to it. Richard has a degree in physiology from Oxford University. He says he couldn't do his job without a Microsoft 8000 Presenter Mouse.